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IEDC Economic Development Marketing and Attraction Course
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5/7/2019 to 5/8/2019
When: May 7-8, 2019
8:00 am - 4:30 pm
Where: Hyatt Regency Minneapolis
1300 Nicollet Mall
Minneapolis, Minnesota  55403
United States

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This course is held in partnership with Minnesota Economic Development Foundation and GREATER MSP. It is held in conjunction with Economic Development Strategic Planning, May 9-10. Register for both and save on travel costs.

This hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. Businesses looking to locate or expand need accurate, up-to-date, and credible information and communities need rock-solid marketing techniques to reach the needs of the business community. Course participants will be able to learn how to craft their community's message by learning about online marketing fundamentals, website design, and current trends in foreign direct investnment. Participants will also explore various mediums of communication, including how to best utilize social media and other technologies as economic development marketing tools. Case studies and will highlight the dos and don'ts of economic development marketing and attraction.
Course Highlights:

  • Identifying target audiences using data-driven techniques
  • Developing a community marketing plan and brand
  • Garnering internal and external support for the marketing campaign
  • Engaging social media and website design to target new markets
  • Making the most of your foreign direct investment efforts
  • Benchmarking, evaluating, and monitoring the marketing plan

Scholarships & EDAM Member Registration

Up to 16 $245 scholarships (50% of tuition cost) are available for EDAM members from the Minnesota Economic Development Foundation for the IEDC Strategic Planning and Marketing Courses.

  • Scholarship Registration Form: Use this form if you are an EDAM member interested in a scholarship. Scholarship funds are available on a first-come, first-served basis, so register early!
  • EDAM Member Registration Form: EDAM members receive the member rate for this course, regardless of scholarship status. Use this form to register at the member rate.

All other registrants may register on the IEDC website: Details & Registration

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